Joo Fa Trading

Dec

30
2011

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Eco Holiday
0


Stepping into this timed honored coffee trading business, the traditional equipments create a wave of nostalgia for the deep-rooted tradition. They reflect the acquisition of wisdom and experience from the older generation.

Started by a Hainanese master who insists on the traditional coffee roasting method regardless the lower efficiency, the aroma of this coffee is unique and well-liked by the old timers in the village.

With the booming sound from this 40-year old traditional machine next door, I experience manually making coffee by pouring the harvested coffee beans into the equipment which removes the shell of the beans. I was sweating at every pore, however enjoy this moment when I can smell freshly processed coffee beans ready to be roasted.

The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density. The coffee brewed with this exclusive traditional roasting method will remain its rich taste but smooth texture without turning into acidic in a few hours time.


裕发咖啡贸易 Joo Fa Trading

No. 356, Lorong 5, Jalan Besar,
42800 Tanjung Sepat,
Selangor Darul Ehsan, Malaysia.
H/P : +6012-972 2886
Tel : +603-3197 4862

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